The Language of Emotion and Time

Cake Packaging

Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.

It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging.

The packaging size is 15cm*15cm*15cm.

The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.

The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022.

The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.

The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape.

Cakes and flowers are good options for expressing emotions. The packaging cleverly combines the two, hoping to bring double blessings to the giver. The language of flowers has no borders, and no matter what kind of emotion people want to express, everyone can find a corresponding expression in the world of flowers. Flowers are a timer from nature; when people can't eat the cake in one sitting, flowers will measure the freshness of the cake for you. Each box is printed with Fibonacci wave points presented by natural stamens.

This Design was awarded Bronze in A' Packaging Design Award in 2023. Bronze A' Design Award: Bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.